I’m trying to trace it back

From an introduction speech:

Sa panahon kung kailan napaghahalo ang katotohanan at haka-haka, mga kaniya-kaniyang opinyon at mga pangkalahatang pruweba, hindi matatanggihan ang kakayahan ng Filipinong panitikan, lalo na ng dula, na paigtingin ang ating kaalaman sa kasaysayan. Nais magbigay-pansin ng usapan ngayong hapon sa ating pagtingin sa panitikan maging na rin sa mga isyung sosyo-politikal. Susubukin nating kilalanin ang mga dula tungkol sa Martial Law upang talakayin ang traumang bumabagabag hindi lamang sa indibiduwal kundi pati na rin sa lipunan–paano nga ba ito nagmamanipesto sa pagsulat at sa pagtanghal?

From a literary editor’s opinion:

Facts can only exist for a certain amount of time. This all publishing organizations should know. As a literary publication, specifically, we do not tell our readers what to think; we tell them how we should think. Our response is to make art and literature create possibilities by adhering to the truth.

The problem why we take note of today’s times is that facts are shaped as permanent (hence, misinformation) while art and literature are impermanent (hence, the ban and censorship during Martial Law). In this regard, literary and artistic tradition and history must be preserved and yet challenged at the same time. This is the reason why the folios adhere to a certain theme–art and literature, again and again, are being trampled upon by social issues. Hence, we must recreate–reimagine–our response.

From an interview:

INTERVIEWER: What were the challenges that you encountered on the road to pursuing the literary arts, and how have these shaped you to one day become the writer that you are now?

There’s the usual existential crisis of a writer. But it’s a great opportunity to question myself everyday as to why I’m still writing; I needed to write so I could prove others wrong that there is something to be gained with it. Maybe it’s different from their expectations, but for me, it’s more than anything I could ever hope for.

INTERVIEWER: Will you still pursue your passion for writing in the future? If yes, how? If no, why not?

It’s funny how this has been an inquiry I’ve been entertaining myself for quite some time. I’ve been preparing myself for some drafts and frameworks of writing projects I wish to pursue in the future. I hope I get to find time and the motivation to write in the absence of writing workshops, lectures, and immediate feedback. I’ll definitely miss that as a CW major.

INTERVIEWER: Why these specific genres of writing?

I chose the essay because it challenges you to reveal your vulnerabilities in an attempt to understand your own way of thinking; it’s more than facts or just writing about oneself–it’s situating yourself in a larger context by assessing how your perspective is limited and encapsulated by where you’re coming from. And then I also went into playwriting because it’s part of a collaboration, as far as theater goes: you make the script and then the director, actors, and the production team will make it come alive.

From a journal:

One thing I realized these past few months: I don’t have what it takes to be a writer. I have been writing essays for as long as I can remember and not one, in my opinion, has ever been good enough. It’s true when they say that talent can only take you for so long–that’s why passion needs to be there when talent alone does not suffice. I keep on calling myself a double-major, thinking that I could hide behind words when numbers do not make any sense.

What I’m trying to say is this: you can only go for what you love under the notion that you have already accepted its limitations. While it may be true that doing what you love may not lead you somewhere worth promising in the eyes of others, it’s not a good idea to disregard it altogether.

I cannot demand things from my writing in the same way I demand things from myself.

Digging up past writings and wondering how I ever ended up writing those.


10 Best Things about the Hult Prize Regionals

There are infinite possibilities in making the world a better place. Nevertheless, the Hult Prize takes its chance to take on the challenge. From the Campus Level going to the Regionals, from the diversity of judges to the variety of ideas generated by students from different schools and countries, it’s hard to say who has the best solution in using renewable energy. The hours of conceptualizing can be exhausting, and the idea of having to pitch in front of a panel can be nerve-wracking, but this shouldn’t dishearten anyone to participate in the Hult Prize. Despite the pressure, here are 10 amazing things about the Regionals:

  1. Diversity is key to learning. Hundreds of students have flown into the different Hult Prize Regional Campuses – that includes teams from Melbourne, Shanghai, Dubai, Nairobi, London, Boston, Toronto, San Francisco, Cairo, Tunis, Lagos, Quito, and Mexico City.
  2. You get to hear different business ideas so might as well share yours. But know well enough that what does not work for you may work for others. The Hult Prize is always a good time to brainstorm ideas—those that can change the world and make it a better place!
  3. Volunteering goes a long way. Being a volunteer means that you get to assist the students and run errands to help facilitate the entire competition. It’s also fun to talk to the participants and ask them about how they came up with their ideas and what inspired them to push through with it. And perhaps learn cool words such as Innovate + Invent = Innovent.
  4. Connections are built when you are passionate about what you do. And do not just limit yourselves to speaking with the participants—talk to the volunteers, the judges, the speakers, and the organizers, too! Meeting like-minded entrepreneurs around world will go a long way—who knows, they may be the key to your future employment or partnership!
  5. Fun is always possible. Take photos, Tweet, share things on social media. No matter where you are, hundreds of people online are ready to tune in to the Hult Prize. But don’t be daunted—while work can be tiring, there’s always free food to keep you going!
  6. Stories built with hope are worth listening. You get to hear speakers, their learning experiences from their failures in implementing their business, and stories on how they kept on going until their efforts have come into fruition.
  7. The red carpet magic is never lost. Being in the Hult Prize Regionals means being part of the awarding reception, gala dinner, and of course, the after-party at an iconic bar within the city.
  8. Traveling brings us one step closer to seeing the rest of the world. It’s a blend of cultures and new sights and sounds that awaits anyone who wants to explore the city where the Hult Prize Regionals are held.
  9. A moment to be in the Hult Prize Finals to be held in New York City. Winners will have accommodation, program and food costs met with the chance of pitching at UN Headquarters for US$1,000,000.
  10. You get the chance to see The Castle. The winners of the regional competition will have the chance to join the Hult Prize Accelerator Program, taking place in the U.K. at the Ashridge estate in July and August. There, they will have access to mentors, investors, and corporate partners to help them become entrepreneurs and support their development. What more could you ask for?

So don’t miss your chance to win a spot in our Castle. Who knows, your idea might be the next social entrepreneurship business that the Hult Prize is looking for.

Disclaimer: I am highly aware of the clashing of styles on this blog. It’s as if this WordPress account is having an existential crisis, just like its owner.


“[I]t is quite true that God has a weakness for madmen, the disabled, and eccentrics[.]”  – Jose Saramago, from Baltasar and Blimunda

Only the soul belongs to God, and
nothing else. What I can do

is look inside people. Save me
the trouble, Husband. Not heretics
of this world, we are. In the absence

of touch we live on each other’s
word. Blazing fire shall consume us,

wills live on. See what has become
of our desire, the Passarola and its descent.
The padre–he who brought us upon

this madness–pulls the rope, takes off
with our freedom. Let those who watch

believe the unimaginable. Husband,
you whom I have lost, What is your name?
How you fail to feed me one last time,

where your right hand used to be.
Must you not chaste my hunger
like a lost child, like a soldier gone to war?

But I am the mother whom the child has lost,
the captain who dismissed his last man.

Ready to leave I am. Better to forget each other
and pretend nothing is all that we know–
who can tell if we will ever meet again?

If you open sail beyond this madness, let us fall;
I shall never look into your soul.

Changing Mindsets for the Better: The Global Day of Disruption

To disrupt the modern world means to be inspired by today’s innovations for a greater future. Disruptive innovation has become a business buzzword, as it aims to encourage young minds to think outside the box. This month of April, Hult International Business School has recently celebrated the Day of Disruption in Boston, Dubai, London, and San Francisco campuses. Ranging from talks on business ideas to hackathons, the Day of Disruption was a great way to engage with students in providing ground-breaking solutions for the world.


Last April 10th, the Day of Disruption at the Dubai Campus was held in classrooms during the evening. Dr. Konstantinos Tsanis, a Middle East and Africa (MENA) Financial Markets Specialist, provided a talk on disruption through the Blockchain industry and Initial Coin Offerings (ICOs). Currently focusing on the growth of the corporate incubator of one of the largest Tech companies in the world, Dr. Tsanis provided insights in the diffusion of new technologies, as well as in finance, through the formation of start-ups and small-to-medium enterprises (SMEs) across MENA. Developing Fintech solutions was something Dr. Tsanis wanted to encourage people in doing.

Aside from the main talk with the guest speaker, there was also a session for Adecco Insight—students in the Dubai campus were give sound advice regarding their job search in the region, including what to expect and what to prepare for, as well as the opportunity to join the program entitled CEO x 1 month. The program intended its students to participate in the event by signing up for the challenge of being trained as a CEO within a month.

Global Ambassador and MBA student Brenda Solari believes that the event has helped her understand how things are changing in the business industry. “Definitely, [the talk about] B-chain and ICOs is disrupting,” she says, “Unfortunately, the talk was limited for just a few.” The concept of disruption, although very young and hardly defined by many business thought leaders, is still being taught through the Hult curriculum that shapes the mindsets of its students to critically think ahead.


In London, April 11th was a full day for the students. Their Day of Disruption was opened with a Silent Disco—an event wherein students were given headsets that played several tracks of music that they can jive along in the Atrium. An amazing breakfast, served with white wine Prosecco, gave the students the energy they needed to continue within the day.

Interesting panel discussions also took place on their Day of Disruption. Alongside the activities, there were also talks from were Riaz Shah (partner at Ernst & Young), Prof. Olfa Meliani, Dr. Jonathan Wilson (Professor and Consultant), Nadimeh Mehra (Director, Legacy Expo 2020 Dubai), Dr. Adrian Furnham (Professor of Psychology at UCL), and Omid Ashtari (President and Head of Business at Citymapper). After the speakers’ session was up, students split into several groups and discussed their newfound ideas, after which they had the chance to present to the rest in the room.

Alik Jebejian believes that disruption often is taking something that is already there, but disrupting the market with changing the process, or the way a consumer interacts with it. “This day was really an eye opener for many of us in the room,” says Jebejian, Global Ambassador and MIB student from the London campus. “We often assimilate disruption with something extraordinary, out of the realm of our imagination.”

As the MIB students are currently in Module C and taking the Future Mindset course, this Day of Disruption was done in perfect timing as a great addition to what they have already been studying.


Hult SF’s celebration of Day of Disruption aided the students a better understanding how their ideas, as future business leaders, can redefine the dynamics of the business world.

Held last April 11 at the open space at the 4th floor, the event featured speakers from various industries: Navi Radjou (Fellow at Cambridge Judge Business School) on Wise Innovation, Ashwin Navin (CEO of Samba TV) on The Future of TV, Greg La Blanc (Professor, UC Berkley Haas Business School and Founding Faculty of Hult San Francisco) on The Impact of Blockchain to the World, and Adeo Ressi (CEO of Founder Institute) on The Pros and Cons of Disruptive Innovation. From using data analytics in measuring video ownership across screens to providing insights in having a startup launch program, the speakers were very knowledgeable not only in their own fields but also in how innovations are rapidly changing the world.

Being forward-thinking individuals, the people of today’s generation are becoming more and more outspoken about Disruptive Innovation. While there is a strong impression that disruption is always good, Ressi—having helped create nearly $2 billion in shareholder value by founding or running nine businesses—made Hultians realize that not anything new is good and successful. He implied that as strong stakeholders of the business world, we should take a step back and see what works and what doesn’t. His keynote address served as a perfect balance with the earlier speakers as they touched on the potential of disruption in varying industries.

This day gave the students a great refresher to think back and reflect to be better disrupters that the world needs.


Held last April 10th in the Boston campus, the Day of Disruption presented several opportunities for students to immerse themselves in the disruptive world of innovation. Activities such as Silent Disco, Draw-a-thon, Hack-the-Mind Puzzles, Food Trucks, and Virtual Reality Demo were held during the day. There were also talks from Bobbie Carlton (Founder of Carlton PR and Marketing) on Innovation and Product Business Launching, David Crosbie (CTO and UPenn Professor) on Funding Businesses with Cryptocurrencies, and John Sviokla (Principal at PwC) on Thriving with New Capital as a Spotlight on Bionic.

              Under Prof. Mike Grandinetti’s supervision, the Hack-for-Humanity Hackathon has forged great collaboration between students and mentors alike. Explains Prof. Grandinetti in his welcoming speech, “To hack is to create a quick solution to a problem.” The other word, he mentions, is marathon, which he defines as a fast-paced demo. The Hack-for-Humanity Hackathon was categorized into four challenge tracks, each corresponding to a certain NGO. Using hackathons for business-oriented solutions and believing that success relies on great collaboration, Prof. Grandinetti, along with 30 mentors composed of his previous students from the different campuses, helped the participants move forward with their ideas while making them realize possible challenges that may arise.

Rethink Relief winners Nitin Sethi, Renata Grande, Saul Robinson, Duje Suric, Gaurab Subba, Kenzo Vezina—all from the MBA program—know this all too well: with their two-fold strategy in providing design workshops and consultations to various institutions and to focus on providing skills to refugees in creating products to be sold in the urban markets, they hope to help Rethink Relief in empowering its constituents. Knowing that their chosen NGO bridges together initial humanitarian disaster response and the resettlement and recovery that follow, the team advised Rethink Relief to work on fundraising solutions to make their strategy possible.

Students Diane Tran (MIB), Tzu Ning Chan (MIB), Charity Maddox (MIB), Precious Nwachukwu (MIB), and Michelle Maestre (MFin) won for RecycleHealth, an NGO that takes old fitbits and trackers and provide them to individuals who need to increase their exercise to decrease their health problems. “[We] created a roadmap that aligned to the vision of the organization to bring feasible solutions. . . . [and] an implementation plan that would help RecycleHealth’s organizational structure and improve sustainable funding,” says Nwachukwu of the winning team, “The strategy was to listen to each team member, mentor, and co-founder, dig deep into the root of the organization and establish short and long-term solutions that align with the vision and mission of RecycleHealth.”

Winners of Rosie’s Place—Angelica Ferrao (MIB), Franziska Schlemmer (MIB), Sanjit Advani (MIB), Ayelet Norkin (MBA), and Titilola Shawana (MBA)—offered solutions that are targeted towards a broader group of women—”and not just the women with those specific need,” adds Schlemmer.  The first ever homeless shelter for women in the US, Rosie’s Place faces the stigma attached to people who are afraid to reach out in servicing the poor and homeless women. With first-aid kits to be distributed to students through their schools, the winning team hopes to provide awareness to people—mothers and children alike—about the advocacy of Rosie’s Place.

Green Hope Schools winners Anna Lundberg (MIM), Anne-Cathérine Verellen (MIM), Bernardo Pennacchio (MIB), Elise Teves (MIM), Melissa Behrens (MIM), and Vidhi Vekariya (MIM) were also serious with the ideas they came up with. “Our focus was primarily to maximize the use of the resources that Green Hope has in order to develop a self-sustainable growth strategy,” said Pennacchio, knowing that their NGO hopes to have big school with experienced teachers and kids of all ages. “The new business model for the short-, medium- and long-term includes the social and organizational embedding of the pre-primary school into its local area in Tanzania as well as the expansion of trained staff and the curriculum for the children.” The team made extensive use of multiple business frameworks taught previously in class paired with a design thinking approach to align the team vision with Green Hope’s current initiatives and mission.


The winning teams from each NGO will win free tickets and accommodation to the world’s first Conscious Tech Summit to be held in Egypt from May 9-12. “Conscious Tech is any kind of tech that tries to save the world,” explains Prof. Grandinetti. He adds that this is what the developing markets need. With two days’ worth of talks and discussions with angel investors, the summit will also have a Hackathon with a set of seasoned panel judges in business.

See the photos featured here on the Hult News.

Added cool stuff: one of the Boston Global Ambassadors featured the Boston Public Library in her article. Guess who’s in the photo haha.

Gravity and Center

I’m sorry I cannot say I love you when you say
you love me. The words, like moist fingers,
appear before me full of promise but then run away
to a narrow black room that is always dark,
where they are silent, elegant, like antique gold,
devouring the thing I feel. I want the force
of attraction to crush the force of repulsion
and my inner and outer worlds to pierce
one another, like a horse whipped by a man.
I don’t want words to sever me from reality.
I don’t want to need them. I want nothing
to reveal feeling but feeling—as in freedom,
or the knowledge of peace in a realm beyond,
or the sound of water poured in a bowl.

HULT Couples Spill the Truth about Love

Love exists in the little gestures. Maybe it’s in the awkward smile on a dull winter morning. Or that split-second wave in the corridor because class has already started. Whenever we think about falling in love, we think of the things that sweep us away. But what do we know of love that transcends not only of distance but also of culture? The Hultian’s Valentine campaign this February 2018 introduces the different student couples from the global generation.


Whether it’s about realizing when the spark happened, or which date was really the first official one, these student couples teach us that there is no single formula to love. No hopeless romantic would dare to disagree that understanding each other’s cultural differences or what keeps them in love with each other every day is nothing short of commitment. In terms of their own experiences, the following couples have spoken the truth: that chocolates on the doorstep or a bouquet on Valentine’s is not all there is to romance. And their testimonies on being in a relationship give us enough motivation to love, perhaps just a little bit more.

  • When France meets Egypt

It only takes a second to miss out on each other, but Mahmoud from Egypt explains that he and his girlfriend Pauline do not have the same notion of time. “I come from a culture where things are lax, where people are not rushing,” says Mahmoud. “Perhaps there are days when I’m on time, but often I’m late.”

Pauline laughs at Mahmoud’s comment and acknowledges that she is stricter with regards to time management. But it was in this lateness that Mahmoud met Pauline, having sat beside her on the last row when he entered the classroom. While they may still have problems with time occasionally, they would never question the first time they met; they knew the timing was just right.

  • When Mexico meets Morocco

They say San Francisco is a city for the lovers and this is where exactly Kari and Amney have first met. But what they may not know is that San Francisco is also a city for lovers who welcome each other’s difference. Coming from Morocco, Amney is a vegetarian, while Kari is a Mexican meat-lover. However, falling in love with each other’s sense of humor has more impact on their relationship than their own dietary preferences. Whether it’s their way of seeing things or of interacting with each other’s families, the two knows that it is in their similarities that makes their love grow. “It also helps that our families also have the same values,” Kari adds.

Just like Amney, Kari loves travelling and mentions that her favorite memory with him was during the time they went to Hawaii. But Amney doesn’t find that the most appealing vacation for him. “That Hawaii trip? I’d still go for the trip to Mexico,” says Amney. He just knows that wherever Kari finds herself at home, he would love that place for himself.

  • When Colombia meets Lebanon

Food will always be the quickest way to a man’s heart, but Alejandra found a different way to capture Moussa’s. “Colombian food is really good, but she doesn’t cook,” he chuckles. Having graduated from the International Marketing program back in 2016, Moussa was Alejandra’s Challenger for the Hult Business Challenge while she was still in the International Business program. After giving her team feedback on their business proposal, Moussa recognized Alejandra while she was in a booth selling food as a fundraiser. He was able to know the Colombian girl behind the stall even more after asking her out.

Now completing her dual degree in International Marketing, Alejandra does not deny that Moussa is very smart. “And I’m very geeky,” she laughs, “He’s always there for me, always ready to help me out.” When asked about that one thing that annoys her of him the most, Alejandra replies, “He’s so noisy when wakes up so early in the morning that I wake up as well.” On the other hand, Moussa doesn’t mind the little problems in their relationship. “I like that she’s very responsible and chill at the same time. I can be myself around her, and she around me. She gives me that safe environment.”

  • When Taiwan meets Spain

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Being on the same team for the paper plane simulation was where it all began for Rachel and Benjamin. It’s a clash of personalities between a European and an Asian, but both know well enough how to handle the situation. Benjamin can be tough, Rachel can be shy. He can be more outspoken, she can be too demure. During the moments when they are together, there is both laughter and silence, of smiles and subtle gazes. Rachel recalls seeing Benjamin as a leader type, ensuring that the entire thing goes well. “He was giving me orders during the simulation,” she fondly remembers. But while Benjamin could be intimidating, Rachel was always ready to trust his instincts and follow his directions. Perhaps it was in their friendly gestures toward each other that their love has bloomed over the past few months. When asked how they got together, Benjamin confides, “I had to ask her upfront to be my girlfriend because she wouldn’t take the hint of all these dates.”

  • When Dominican Republic meets Germany

Natali and Nick first met at a party when they came to Boston for Hult. Natali vividly remembers that night on the rooftop bar. “We ended up talking for hours as if we had known each other for years,” recalls Natali, “As if we already knew we would end up together.” Coming from Germany, Nick admits that he tends to be straightforward with all his comments while Natali claims that coming from the Dominican Republic makes her more relaxed in her mannerisms. “I’m from MIM, she’s from MIB,” adds Nick. But whether it’s being from different programs or from different countries, the two are always ready to take on the opportunity to grow in their own niche. When the number of requirements can get too much or when team meetings can get a bit difficult, they have each other to run to. But when asked who was going to die first in a zombie apocalypse, the couple already knows their answer. “She can’t run,” snorts Nick while pointing to his girl.

  • When Americans get together

Tennessee and Florida may be far from each other, but Susie and Connor have proven that distance is never a problem when it comes to love. “I finished my undergraduate in Susie’s hometown,” says Connor who was raised in Miami, “We’ve been to each other’s home place and we love it.” Being a student of Hult, Susie wants to enter the world of finance and she knows that Connor is there to back her up. “He always pushes me to do anything.”

Connor, on the other hand, wants to broaden his overall knowledge in business. “I didn’t want to settle with things back home,” he adds, “I’m at Hult because of Susie.” He knows a lot about her, how she’s a positive person but still realistic; when she doesn’t like something and she tells him about it. “Susie never wakes up on her own. I’m an early-riser but that’s because I go to bed early. Susie watches Netflix until it’s late,” laughs Connor. When asked what a typical fun date is for both of them, they both pause for a moment before answering. “A typical one? We like to explore.” Connor smiles at her, “We go to a lot of grocery stores—that’s our idea of a fun date.”

  • When Colombians get married

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Catalina and German are married for seven years before coming to Hult. They wanted to live together but couldn’t because of their work. “I’m an engineer for an oil company; I spend my time drilling for oil,” says German. Business school was the perfect opportunity for them to spend more time with each other while getting MBA degrees. They were also able to enjoy common interests such as traveling. At times when they’re far apart, they have to call each other every day—“and I can’t even count the number of times she calls,” says German. There’s no wonder he calls her his “Lovely Little Tiger.” When it comes to overcoming challenges, the wedded couple claims that both of them need a lot of humility to accept mistakes and make things right. “[There was a time when] the oil price went down,” German recalls, “I struggled and we had to adjust our lifestyle.”

German and Cata know that getting married is not easy. Their advice to the couples who want to get married is not to make it too difficult for each other. “You have to commit, and remember, everything you decide will make an impact on the other.” As a metaphor, they mention the mirror effect. “Whatever you do, you are always reflecting each other, just like a mirror,” says Cata, “Your thoughts, your words…”

“And your actions,” German finishes the sentence for his wife with a smile.

Bella Lucano and Kyle Small of The HULTIAN convinced me to write a Valentine’s day article about the student couples they interviewed. Never tried it before, but I had fun listening to their stories.

The HULTIAN Winter Edition 2018 is now available to read online here.

HULT Students Join NGO Hackathon

Pitching a marketing strategy may not be something new for business students, but combining real-world business scenarios and mission-driven solutions may be a different innovative experience for them.

A week-long event that started with a kickoff on the 5th of February, the NGO hackathon involved five organizations with social missions in need of marketing strategies. The participating students were given one week to gather initial research and propose suggestions that would help the NGOs gain more attraction towards their target market.

With the culminating event held last 12th of February, the NGO Hackathon included a panel discussion with the nonprofit leaders as well as the judges’ announcement of winners after the different presentations by the students.

Kids First Foundation

Cultural Care Kids First Foundation is the social responsibility arm of Cultural Care Au Pair under Education First. With its mission to help children in need, Kids First sought help from the Hult participants to create a marketing strategy that will allow them to gather more volunteers for their projects and at the same time broaden the reach of the au pair program. The winners from Team 3 are Kirthana Gandhiappan (MIB), Laura Catalina Bohorquez Toro (MIB), Niveditha Ramesh (MIB), and Waldy Arriola Flores. “Kids first has au pairs [under Cultural Care]. So it’s basically framing strategies for people like us. I thought it would be easy,” says Gandhiappan. It turned out to be a challenge for her team, having to implement marketing plans for their NGO. In the end, her team resorted to building an app for the NGO’s donors.

Land’s Sake

By connecting people from different backgrounds to cultivate their care for food and land, Land’s Sake aims to connect people who are inspired to provide stewardship and meaningful connections. A community farm in Weston, MA, Land’s Sake is challenging the Hult participants to propose a plan that could increase the NGO’s membership, participation, and financial support from the local communities. The winners are Team 5 with Abdulla Abbasi (MBA-MFin), Eunhee Kim (MBA), and Yuvraj Kshirsagar (MBA). “Since they are a small farm, our marketing pitch was focused on utilizing the best strength they had to get people’s attention,” said Abbasi.

International Fund for Animal Welfare (IFAW)

The International Fund for Animal Welfare (or IFAW) is requesting for a campaign strategy that would save the North Atlantic Right Whale. As its mission is to protect animals all over the world, IFAW sees the multi-year plan, in consideration of the changes in actions and behavior needed, as a way to reduce the threats among endangered species. The winners from Team 4 are Jonathan Fuentes (MIM), Kaye Garcia (MIM), Mays Marouf (MFin), Natalia Dominique Chavez Rodriguez (MIM), and Terry Mcmillan (MIM).

Garcia explained her pitch, “We created our marketing campaign around awareness. We wondered how people can help the North Atlantic whales from going extinct if people don’t even know this problem exists. So we created a pilot event that was regional. The kickoff of the event would be in New England since there’s a lot of whale activity around here. We decided to create a website specifically for the whales. Throughout the one-year campaign we would have wildlife advocates attend school and talk about the critically-endangered species.”

At the end of the year, their team would have created a space for NGOs and the government sector where they can discuss possible solutions. In line with the NGO’s mission, they created an immediate and doable plan to involve the government sector—”as they are the ones that can really help with fishing regulations and others that have an effect on the whales,” said Garcia.

One World Strong

Being an NGO dedicated to attending to the victims of terrorism and traumatic events, One World Strong Foundation is seeking a launch strategy that creates awareness of the organization’s mission. With the aid of Hult students, it hopes to gain more revenues through its prospective donors. The winners from Team 7 are Andrea Zapata Fuentes (MIB), Berta Camila Halpern Calderon (MIM), Camila Vieiera (MIM), Mara Avila Ibarra (MIM), Laura Camila Bonilla Venegas (MBA), Maria Lopez (MBA), and Rinata Likhanova (MIM).

“Our proposal is to launch a campaign that generates awareness on One World Strong’s mission. We proposed a long-term strategy for the foundation and a short-term plan to create a series inspired by the stories of recovery of the victims of the Boston Marathon Bombings since this year is the 5th anniversary,” said Lopez. “We proposed to use Brandon Stanton who founded Humans of New York as a vehicle to develop this campaign and share the stories.”

Susan G. Komen

Susan G. Komen is the world’s largest breast cancer organization that aims to empower the lives of breast cancer patients and to cure breast cancer. The NGO has imposed a challenge to build a “Whole Health Initiative” that aims to look at large foundations such as GE and Boston Foundations for additional funding. The winners from Team 1 are Dima Alameddine (MBA-MIM), Evelina Lefterova (MIB-MIM), Franziska Stranzinger (MIB-MIM), Lucia Gandolfi (MIB-MIM), Yasmin Hussein (MIB-MIM).

“Recently they wanted to develop a ‘Whole Health’ Approach and expand beyond medical care,” said Alameddine. “Based on that, our pitch focused on the nutritional well-being of Cancer patients, as proper nutrition is critical for people at risk of, have, or have survived breast cancer. It included working with the Academy of Nutrition and Dietetics to facilitate access to nutritional counseling, as well as Hannaford Supermarkets to provide affordable nutritious foods and nutrition workshops for breast cancer patients.”

All in all, the winners were awarded certificates by the school as well as personal invitations by the NGO officers to attend their campaign events in the future.

Read the article (with featured photos) posted on Hult News here.